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Launched in 1949, Roodeberg is a cherished South African original that has stood the test of time. Over the past 70 years, this signature red has evolved from the master’s original blend to an accessible, contemporary classic in step with changing times yet remains rooted in tradition. Its rich heritage and colourful tapestry of wine folklore is the stuff of legends. Inspired by a glorious sunset over the Paarl mountains, the name, Roodeberg, harks back to the vineyards of Rothenberg near Geisenheim in Germany where the Dr. Niehaus studied winemaking. 

For the first 55 years, Roodeberg was exclusively made for export after Canada paved the way in the 1950s. Although not readily available locally until 2004 without an acquaintance with a KWV quota, Roodeberg has always enjoyed iconic status in the hearts and minds of South Africans.

For South Africans abroad, a glass of Roodeberg was like a hug from home. The same still rings true today. For many Roodeberg conjures up fond memories of people, places and occasions, and of sharing special moments with family and friends, often with rare vintages squirreled away.